Opening Plenary Speaker Eugene Acevedo delivered a compelling keynote on “Reframing Cultural Values,” challenging delegates to rethink how organizational culture can become a catalyst for digital transformation. He emphasized that the very cultural traits often viewed as barriers to progress can be reframed into strengths that foster agility, innovation, and resilience.
Acevedo stressed that digital readiness is not achieved by simply investing in new technologies. “We do not need to buy technology; what we need is to become better leaders,” he emphasized, highlighting that successful transformation begins with leadership, mindset, and culture. By reframing long-held values and empowering people to embrace change, organizations can develop the capabilities needed to thrive in an increasingly digital world.
His thought-provoking keynote set an inspiring tone for SupplyLink 2026, reinforcing that lasting transformation is driven not only by innovation, but by leaders who are willing to challenge perspectives, inspire their people, and lead change with purpose.
#ShapingTheFutureofSupplyManagement
